Linking your food choices with your self-worth is damaging and destructive. You are worth more than the food you put on your plate. Your value as a person has nothing to do with ice cream or broccoli.http://whole9life.com/2012/07/language-of-food/
Thinking of yourself as a good person or a bad person based on your food choices is damaging and destructive. You can be a good person who makes a healthy choice, or a good person who makes an unhealthy choice… but either way, you can be a good person.
Extra good reading for this particular eater, after 5 straight weeks spent eating at or above maintenance, despite grand plans otherwise.