We know WHAT to do, but for God-knows-what-reason we just cannot DO it. Or at least with any type of consistency. Whether it’s eating for fat loss, working out regularly, getting into bed on time, giving up our favorite (name your treat here), etc. The list goes on.
And on top of the NOT doing, we end up BEATING OURSELVES UP because “I know what I should be doing” and so we feel bad about it. In other words, on top of the behavioral stuff, we pile on negative self-talk and we are left with overwhelming discouragement.
Go read the whole shebang here: "Knowing" versus "Doing"